Appointed Representative

Our AR platform is aimed at clients needing rapid entry into the UK market for marketing, arranging, and/or advisory activities. It’s a hassle-free route which bypasses the complexities of direct FCA authorisation and can be rolled out in 6-8 weeks.

What is an Appointed Representative?

An Appointed Representative (AR) is an arrangement that enables an individual or firm to perform
regulated activities on behalf of a Principal firm authorized by the FCA. The AR acts as an
extension of the Principal, which means an AR can promote, provide advice on, or arrange
transactions for specific financial products and services.

Benefits of using an AR Platform


By becoming an authorised representative of Panima Capital, clients can bypass the complex and lengthy task of obtaining direct FCA authorisation. This route-to-market also avoids the common regulatory capital hurdle under which many less-established principles may fall.


AR arrangements offer full autonomy for clients to operate under their name, ownership, and control. This offers flexibility in branding, marketing, and business operations, all while adhering to the standards and requirements set by the regulator.


Typically, direct FCA authorization can be 12-18 months and include significant costs when detailed legal procedures are considered. Our platform is designed to streamline launches within 6-8 weeks, at a fraction of the cost.


Immediate access to established systems and procedures provides a solid infrastructure for AR operations. Ongoing support and timely information on regulatory updates empower ARs to concentrate on their daily business without the compliance burden.

Becoming an Appointed Representative

As the Principal firm to your Appointed Representative (AR) firm, our commitment to you extends beyond the initial onboarding process. 

We understand that maintaining compliance with the Financial Conduct Authority (FCA) regulations can be a complex and time-consuming task, and we aim to provide ongoing support and assistance to ensure your focus remains on your core business activities. 

Our role as the principal is to take responsibility for ensuring that your AR firm operates in compliance with all relevant FCA regulations. This includes keeping up-to-date with any changes or updates in regulatory requirements and communicating them to you on time. 

We will work closely with you to ensure that your policies, procedures, and systems are in line with regulatory standards and that any necessary adjustments are made as needed. 

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